AI SUMMARY
WHITEPAPER
Zero-Click Navigation:
The Future of B2B Content Consumption
This whitepaper reveals how AI is replacing traditional website navigation with recommended content feeds and playlists, similar to Netflix and Spotify.
Key Insights:
60% of searches end without clicks. Buyers demand instant relevance.
AI-curated content journeys enable compressed sales cycles through intelligent content orchestration.
Prospects who 'binge' multiple content pieces are 2× more likely to convert.